Best Marketing Book Ever?

In this video: 00:15 – The book revealed 00:38 – A preview of the book (spoilers) 01:29 – How to use it in your business 02:21 – An example Hey, folks!  Philipp Lomboy here and I wanted to take a couple of minutes to share with you the wisdom of one of my favorite books and maybe yours too… The Very Hungry Caterpillar. Now, I know what you’re thinking, “Philipp, that’s a children’s book.” It is but it’s a very, very, very wise book and absolutely related to … [Read more...]

How To Boost Your Response By More Than 3X

In this video: 00:27 – Statistics for boosting your response 00:44 – The strategy revealed 04:27 – A real-life example 05:45 – What your prospect is thinking about 06:50 – The critical pieces you need 08:45 – The two systems I recommend 12:10 – Strategy recap Hey, folks. Philipp Lomboy here and I want to take a couple of minutes to share with you fantastic strategy that has worked very, very well for me and the campaigns that I run for myself and my … [Read more...]

How to Stack the Marketing Deck in Your Favor

In this video: 01:19 – Tale #1 03:06 - How to decide which tale to tell 03:34 - Tale #2 05:14 - What to do after the tale is told 06:11 - How can YOU use this?   Hey folks!  Philipp Lomboy here and what I want to do is tell you a story – a tale of two webinars.This is in relation to a conversation I had with a client this morning and what we are doing is setting up a webinar for his business. So we’re setting up the campaign and I asked them, “What is the topic of … [Read more...]

How to Stack the Marketing Deck in Your Favor

In this video: 01:19 – Tale #1 03:06 - How to decide which tale to tell 03:34 - Tale #2 05:14 - What to do after the tale is told 06:11 - How can YOU use this?   Hey folks!  Philipp Lomboy here and what I want to do is tell you a story – a tale of two webinars.This is in relation to a conversation I had with a client this morning and what we are doing is setting up a webinar for his business. So we’re setting up the campaign and I asked them, “What is the topic of … [Read more...]

Brick for sale

When I moved to Los Angeles I avoided Disneyland like the plague. Oh, I’d been before as a child, and loved every minute of it. But that childhood joy had long since faded and something inside my 20-something body screamed, “Stay the freak away from that place!” Maybe it was the hour-long lines for 3-minute rides.  Maybe it was the hordes of ankle-biters.  Maybe it was the parodies of “It’s a Small World” playing over and over in my head. Who knows? What I … [Read more...]

Which would you vote for here?

I’m the “Director of Implementation” at my local marketing group. Month after month I start our meetings the same way… “I’m not sure if any of you are shutterbugs like myself and really dig photography, but in our world there’s a constant debate about which camera is the best…  What would you say?” Invariably new members will call out their favorite brand… Nikon, Canon, Sony (I had to raise my eyebrow at that dude) But they’re all … [Read more...]

Why Money Matters Less Than You Think

Money Doesn't Matter

What if I told you that marketing is not about money? You might think there was a hole in my bag of marbles. Or you might call me a hypocrite, because the service I provide my clients (and hopefully the information I freely share with people like you) helps people make money through marketing. But I'm neither crazy nor hypocritical. But I do believe some things about business that many people disagree with. If you can stand a few moments of marketing heresy, please read on. I think you'll … [Read more...]

The day I went from cheapskate to “succeed at any cost”

It was a gorgeous afternoon in May and I was in the lovely metropolis of Peoria Illinois, attending a “SUCCESS SEMINAR” with Barbara Bush, Zig Ziglar and a bunch of other sales superstars. I didn’t know it then, but I was about to get demoted because for 18 months I’d sold next to nothing at my sales job. Even though I spent the year pounding the phone, making calls, setting appointments, seeing people, every deal went south. I was living on borrowed hope. I had a 2 year old girl … [Read more...]

Improvisation: when magic isn’t really magic

Yesterday I took a some clients to an improv show in Chicago. They asked the guy to act out “Pole Vaulting.” But before he could come out on stage, the emcee took suggestions from the audience: Instead of vaulting with a pole, he vaults with a….. WORM Instead of landing on a gym matt, he lands on….. MAYONAISE Instead of vaulting over a bar, he vaults over….. A LLAMA He didn’t know the code but he had 5 minutes to figure it out. The players on his team had to communicate all … [Read more...]

Internet Marketing Books Available on Kindle for $.99 Cents

Just a quick note to let you know about a limited time offer available on the following Kindle titles. (see below) These books are the same as their paperback versions except a whole lot cheaper. Consider this a "Thank you!" for being so dedicated to your personal development and lifelong learning. Cheers to your success! Kris Kiler PS: I would love to hear what you think about the books and/or if you have any questions about the topics. Titles available for immediate … [Read more...]