27 January 2012
1. Hype. I strongly advise online businesses to make the strongest claims about their products and services that they can honestly deliver. But remember, big claims demand big proof. The excessive use of exclamation points, generic adjectives (e.g. “awesome” or “epic”) and hard-to-believe promises (like anything in the “get rich quick” category) tend to scare [...]
Posted in Website Design0 Comments
19 January 2012
I don’t know about you, but I most certainly am not a morning person. Even in my hardcore running days when I consistently woke up at 7am, so that I could enjoy the crisp morning air in my lungs, it was a struggle. And let me not forget my job in college as a fitness [...]
Posted in Marketing Strategy0 Comments
05 January 2012
If you’re like most people, you’ve put terms such as Twitter, Facebook, and YouTube in the “things for kids and passing time” category. If so, you’re missing the boat – a very large boat – for your business. Whether you’re a corner barbershop or international manufacturing company, in order to grow (let alone maintain) your business, [...]
Posted in Marketing Strategy0 Comments
05 January 2012
If you’re like most people, you’ve put terms such as Twitter, Facebook, and YouTube in the “things for kids and passing time” category. If so, you’re missing the boat – a very large boat – for your business. Whether you’re a corner barbershop or international manufacturing company, in order to grow (let alone maintain) your business, [...]
Posted in Marketing Strategy0 Comments
05 January 2012
You must read this recent post from Al Reis called “Social Media Not The Answer For Weak Brands”. Aside from his pithy observation that “word of mouth” has become “word of finger”, he really hits the nail on the head regarding the proper way to approach social media. Most companies have essentially bought the flashiest, [...]
Posted in Marketing Strategy0 Comments
04 January 2012
If you want quick and efficient growth, you know the importance of getting traffic. The best widget in the world will not create a profitable business if no one knows about it. The rapid growth of online video is our cue to use it as a marketing channel for your business. Rather than pull people [...]
Posted in Marketing Strategy0 Comments
30 December 2011
Happy [Almost] 2012! I just ran across a really cool, and timely, article from one of my mentors and I had to share it with you. I’ll get to that in a moment, but first… I love this time of year – that sweet spot right between Christmas and the beginning of the New Year. [...]
Posted in Marketing Strategy0 Comments
13 December 2011
Have you ever noticed the similarity between the French word “avertissement” and our English “advertisement.” Same word origin. Avertissement literally means “warning.” In many ways, and advertisement should be a warning to those who see/hear it. Do your ads have the same sense of urgency that “Danger: Electric Shock” signs carry? They should. Your target [...]
Posted in Marketing Strategy0 Comments
06 December 2011
One of the “personal productivity” websites I subscribe to just sent me a really useful guide on “How To Score The Best Holiday Shopping Deals”. It shares some really good tips and tricks to make sure you’re getting the best bargain from a number of online and local merchants. Great for me. Great other consumers. [...]
Posted in Marketing Strategy0 Comments
29 November 2011
While eating Thanksgiving leftovers with my dad this past weekend, I was reminded me of something. We were talking about relationships and how some people never really make a true commitment. For example, when it comes to a breakfast of ham and eggs, the chicken is involved – it participated in the process. But in [...]
Posted in Marketing Strategy0 Comments
Marketing Mindset Traps: The New Internet Marketing for Coaches, Pt. 2
Social Media for the Non-Believer: 5 Tips for Getting Started
Email Marketing Principle #1: You are Not Your Customer
5 Strategies to Keep Up Your Hustle and Engage Customers
Facebook Pages for Business: Quick Tips to Get Started
Are These 8 Copy Mistakes Ruining Your Website?
The Strongest Incentive
NetSocialMOM: Thank you so much, Kris. It is great information t...
Donnie Bryant: Absolutely!
If the value that you as a coach prov...
Walter Gay: I agree with your article 100%. As a coach you are...
Gabriela English4all: certainly I do!!!...
Donnie Bryant: Thanks for the comment, Jeannette!
LinkedIn has b...
jeannettepaladino: LinkedIn was my top source for traffic for many mo...
Jfpanton: Great story Philipp and so true. It occurs to me ...
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