The traditional model of brand building has been largely dictated by the technology available When the means of communication was paper, the picture advertisement dominated, and gave rise to the clever slogan

There are no guarantees of success when developing a modern brand There is no switch that will pour out money, there are no stunts that will automatically create attention, and there is no how-to manual that, if assiduously followed, will assure your brand's place in the annals of the great Internet legends

Twitter, the net’s networking success story, is intriguing and intimidating because of its message limitations: they can be 140 characters, and no more This is to say; each message sent on Twitter can be no larger than the previous sentence

Recently, the Brandsplat blog took a look at the basics of newsletter writing We covered some material that we've stressed time and time again: make sure the content is well written, pay attention to presentation, and tie it into the brand without going by rote

We've previously discussed the Web's amazing tendency to take very good ideas and adapt them to techniques largely unrelated to their original intent Nowhere is this more currently prevalent than in the realm of Social Media Networking

Previously we discussed some of the issues surrounding the protection of your online brand It is true that there are people out there who intend to misuse and abuse brand associations that others worked hard to create, and there are steps to take to limit them

One of the greatest strengths of the Web is that it gives everyone with a connection the ability to publish content, period Anyone can register domain names and build attendant webpages, often for what amounts to a pittance

There are a number of important factors that go into the production of a first-class blog Quality of content, the layout of the page, how best to integrate video, formal versus informal tone, each of these is a decision that must be made during the creation of the project

Curriculum vitae, work experience, references, skills inventory, resume: all describe a source of information where people can condense the vital information about themselves into a single document for interested parties to examine The idea is giving people an overview they can sort through in order to weigh your merits and strengths against their needs, as well as to get an idea of how you present yourself

Intellectual property, trademarks and copyrights--if you are in business, you probably know what these are and how important they are However, an online business has additional factors that must be considered to protect its brand within the Web’s wide exposure